Schema markup can be implemented through three types of code languages: 1. For example, creative work such as a TV show can have properties like “numberOfEpisodes” to show how many episodes there are in a series, “director” to show who directed the series, and “productionCompany” to show the studio that produced the TV show. Instead of listing down every single type of Schema markup, however, we’ll just mention the most commonly used ones:Ī particular type of Schema markup has its own set of properties that can be used to label items that are commonly associated with that Schema markup. The database at continues to add new ones to accommodate the growth and increasing granularity in identifying a web document’s elements. There are a lot of types of Schema markup to account for the vast number of websites performing different kinds of functions. The type of rich snippet that will appear depends on the type of Schema markup used for a website. This additional information presented in search results is called rich snippets. If it’s an event, it can show the start and end dates. If it’s a brick and mortar store, the search result can show the physical address. It can show a star rating that indicates how many good (or bad) reviews it’s gotten if the result is, for example, a restaurant or a movie. With Schema markup, a search result on Google, Yahoo!, Bing, or Yandex can show more than just a line of text. This information can be enough for a lot of people to know whether a search result is relevant to what they are looking for online and to decide if they want to click on that link. What are Rich Snippets?īy default, Google and other search engines only show a text description underneath the link of a search result. Implementing Schema markup properly into a site produces rich snippets whenever a web page from that site shows up in Google’s SERPs. The entire vocabulary can be accessed on. It is an open-source project that is meant to streamline the way websites have their source codes marked up for search engines to easily interpret them. Google, Yahoo!, Bing, and Yandex collaborated on the creation and development of Schema starting all the way back in 2011. With this understanding of a web page’s content, search engines can show additional information on SERPs for that web page that may prove useful for users. Schema is a vocabulary of tags used to mark up HTML (hence, Schema markup) in a website’s source code so that search engines can determine what type of content is on a page. The one vocabulary that the biggest search engines prefer is Schema. Think of these formats as vocabularies that certain websites and search engines share to communicate with each other. There are different formats of structured data that search engines can understand. With structured data in place, an online grocery store selling apples won’t show up in the search results for resellers of Apple consumer electronics. Structured data is also useful for removing ambiguity. This can be done across a number of content types, from recipes and events to reviews and places. a line of text listing out a store’s operating hours) is assigned a value that labels it as such for a search engine to recognise that element (e.g. Structured data is data in a page’s source code that is organised in such a way that helps search engines categorise that page and bring out more detailed descriptions in the search results. You may have seen this in the form of ‘rich snippets’ (more on this below) which break down information on a page. However, search engines like Google have begun to present on-page information in a more organised and structured manner to better present it to its users. If the text description was too long Google will clip this text. Traditionally, Google would simply pull a text description out of your website’s meta description in the HTML and display that in the search results. Search engines have gotten better and better at figuring out what websites are generally about. In your research to understand more about how SEO can boost your site’s traffic, you might have come across the terms “Schema markup” and “rich snippets.” In this article, we’ll go into full detail about what these terms mean exactly, what they are used for, and how important they are to SEO.īefore I can explain Schema markup and rich snippets, however, we have to first talk about the concept that acts as the foundation for those two terms: structured data.
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